How to choose product packaging efficiently
Packaging is very important for a product, it can affect the overall effect of a product. A good product its packaging design is also good. There are various packaging design methods for a product, and specific processing methods such as deformation, extrusion, stacking, reorganization, attachment, and decoration are often used to reflect its cultural connotation. Color, text, material and other aspects can be reflected.
Packaging design styles and forms are diverse, from primitive and simple folk folk packaging to avant-garde modern creative packaging, from frugal traditional packaging to gorgeous and even luxurious packaging and so on. Even the same white wine bottle packaging style can be designed into a polarized style that is rugged and strong or delicate and feminine. All kinds of packaging can have different designs of size, length and width, so that people can choose freely, which leads to the uncertainty and unclearness of the trend of packaging.
In terms of the appearance of packaging, the traditional packaging methods and concepts have also been challenged and impacted. Just looking at the packaging of liquor, from the appearance alone, there are either all-inclusive, transparent, half-concealed, complicated, or simple. , or extensive, or long and narrow, or layer upon layer, or staggered disorder... full of strong personalization and diversification. In terms of packaging structure, it has changed from comprehensive and clear to decomposed and fuzzy. The distinctive structure designed by the traditional three-dimensional construction method is deconstructed, and the plane modeling and the three-dimensional modeling are combined to reconstruct the structure of each part of the packaging, so that it has unconventional structural design characteristics such as freedom, looseness, ambiguity, mutation, and movement. , thus forming a new visual effect.
On the packaging color (including the combination and variation of graphics and fonts), there is an overlap of low-purity natural pastel colors and high-purity bright and exciting colors. Some use whimsical and mutually exclusive colors to show the lively playfulness and drama of packaging. In addition, through the use of layering, combination, transparency, texture and other design treatments on materials, the colors have an orderly gradient of light and shade and disorderly changes, adding infinite interest to the packaging.
